Recording artist, model and social media creator Awa won the first season of Swedish “X Factor” back in 2012 and is currently signed to Sony Music. She released the single “Bad4U” together with Norwegian band Loveless in 2017 and starred in the third season of TRESemmé’s “Blowout Chair” series (2018). Other recent projects include doing her second successful collaboration with H&M and getting fronted on their worldwide homepage, and launching two swimwear collections, “NLY Beach by Awa”, together with e-commerce giant – the second launched in May 2018. Awa starred in CUBE’s third podcast project, “Me, Myself & Mom” with her mother Ingela that was released in December 2017.


Business inquiry