Barnängen | #LiveLagom


For 2017 & 2018, our multi-talented creator, model and aspiring artist Elsa Ekman was chosen as the ambassador and face of the traditionally Swedish skin and bodycare company Barnängen as they are rebranding and launching new product design and a fresh take on their brand culture – all backed up by the powerful slogan “Beautifully Balanced” and hashtag #LiveLagom.

Elsa can be seen on several social platforms such as YouTube, Instagram and Facebook as well as in stores and pharmacies all over Europe. The campaign was produced by the well-renowned German production company Scholz & Friends, who was previously rewarded “Best German Agency” in the 2017 Cannes Lions International Festival. 


Client: Barnängen
Client Manager: Mimmi Söderström
Project Manager: Alexander Maxe
Production: Scholz & Friends
Media Agency: ROBA Impact