H&M | Back to reality


H&M gave us the assignment to hand-pick creators that could help push the Fall 2017 campaign ”Back to Reality”. After casting a wide-ranged mix of 10 of Sweden’s top influencers, we let them take their own spin on the message of Fall being a renewal that requires an updated wardrobe – highlighting pieces from H&M’s latest collection with their own interpretations and aesthetics.

The main focus was to target young women and have them recognize H&M’s broad selection, this by mixing together influencers that complement each other style-wise and appeal to the target audience.


Client: H&M
Client Manager: Caroline Nyström
Project Manager: Lovisa Hagängen