Inventor, producer and podcast host Anton Granlund is joined by some of the most influential individuals in the social media sphere, and will be investigating the influencer marketing industry and line of business. Anton + guests collect the best insights and highlight the phenomenon and people behind the successful work.
“The idea behind the podcast was born out of a curiosity to understand this relatively new phenomenon better. Within the retail and fashion industry, collaborations with well-known social media personalities are becoming more and more common. Also within the companies I actively work with, marketing budgets have relocated from traditional media into this relatively new industry and profession. I therefore want to create a platform where we emphasize the business, performances and achievements behind the success.” /Anton Granlund, inventor and podcast host