21 year-old, Borås-born and based Matilda started her social media career in 2016 when she and photographer boyfriend/business partner Rasmus travelled to Bali and Australia to work on growing her social channels full-time. It all went really well and Matilda has remarkably grown her Instagram following since, and is now working actively across multiple channels.
Matilda was nominated for both “Instagram of the Year” and “Rising Star of the Year” at the social media awards “Guldtuben” in 2018.
She has designed her own swimwear collection for Australian swimwear brand ETE Swimwear in May 2017 and has recently worked with brands such as H&M, Escada, L’Occitaine, Gina Tricot, NA-KD, Sabo Skirt and Nelly. She decribes her Instagram as “a warm, personal and creative bubble”.