20 year-old, Borås-born and based Matilda started her social media career in 2016 when she and photographer boyfriend and business partner Rasmus travelled to Bali and Australia to work on growing her social channels full-time. It all went really well and Matilda has remarkably grown her Instagram following in only 1.5 years.
She finds most of her inspiration on her travels and from photographers, antique photo books, archives and Instagram. She is now working actively across multiple channels and started her YouTube channel in December 2016, which she will be putting focus into for 2018.
Matilda designed her own swimwear collection for Australian swimwear brand ETE Swimwear in May 2017 and has recently worked with brands such as H&M, Escada, L’Occitaine, NA-KD, Sabo Skirt and Nelly. She decribes her Instagram as “a warm, personal and creative bubble”.