MAX | Way Out West


For the second year, CUBE has together with MAX organized a brunch at the “Way out West” festival to expand their presence and branding across social media. The brunch has taken place in a pop-up MAX restaurant inside the festival venue, and has been led by hosts Elsa Ekman and Andreas Wijk. The two have exclusively invited friends and fellow influencers to come and enjoy a green/veggie MAX hamburger lunch before the festival doors are opened up to the public. This year’s guests included artists Sabina Ddumba, Oscar Zia, and names like Lisa Olsson and Julian Hernandez.


Client: MAX Hamburgare
Client Manager: Sofia Lundh
Project Manager: Lovisa Hagängen
PR Manager: Mimmi Söderström
Media Agency: Starcom