Nespresso | I’m The Expert


Nespresso’s ambition was to highlight professions and experts in different fields of work, and integrate their new Nespresso Machine “I’m The Expert”. CUBE built a concept around 4 strong personalities portraying the perfectionists they are in their professional lives; Andreas Wijk: Recording artist, Erik Forsgren: Carpenter, Niklas Berglind: Stylist and Rami Hanna: Photographer.

The key message was to show how consumers can make themselves the perfect cup of coffee, this by having the different professionals describe their work and importance of perfectionism in what they do; whether it is finding the perfect backdrop and editing photos for hours, repainting a house or making the next new hit song.


Client: Nespresso
Client Manager: Eva Linins
Project Manager: Lovisa Hagängen
Production: Rami Hanna
Media Agency: Mediacom