CUBE is built on the idea that people influence people. We truly believe in the people we work with and we're convinced that we can achieve something greater together than each individual can on their own.
Today marks the beginning of yet another podcast endeavour from the CUBE Factory: “Schutermans” with style savvy, Stockholm-born siblings and CUBE creators Chloé Schuterman and Marcus Schuterman.
The podcast will give the listeners a glimpse into their respective day-to-day (love)lives in Stockholm, Paris and Milan, while discussing wide topics such as life, career, family and relationships – all with a humoristic tone throughout. “Schutermans” is a candid, intimate and unpretentious podcast where the two dig deeper into their bond as brother and sister, while also gaining some thought-worthy insights and self-reflection along the way.
”The inital idea behind the podcast was to get to know more about my sister. We have a really close relationship, but setting this mutual goal as brother and sister have forced us to address unclarities and vent about things. That is what this podcast is all about – a mutual goal where we are a team.”
”I really love the podcast format and when it’s real. We are real, and we will deliver a crazy mix of chaos, warmth and love.”
The ”Schutermans” podcast premieres on Monday December 4th and new episodes are released weekly.
We are strengthening our management further and adding another key person to the team: Richard Lindh.
Richard has many years’ experience in PR and Communications, and now joins CUBE as director for the management division. In his role as Talent Director, Richard’s primary focus will be working closely and developing with CUBE’s creators, renew and set structures for CUBE’s management offer and have a comprehensive responsibility for new talent signing.
”The Talent Director role really sums up my previous positions in PR & Commiunications as well as my past three years as General Manager at The Park, helping Swedish start-up companies grow by putting them in the right context and network. Influencers are the modern day entrepreneurs, and I look forward to work closely alongside the strong creators we represent today, whilst also broadening the agency’s talent roster with new, exciting names.”
Olof Lindblom, CEO:
“Richard is a warm person that possesses all the right qualities and competences we have been seeking for a long time. Richard joins our team with remarkable knowledge and experience, which will help us expand our offer towards the individuals we represent further.”
As CUBE is progressively developing our broadcast organization and offer, we are now pleased to announce that we are launching our first original content endeavour; “Influencerpodden”.
Inventor, producer and podcast host Anton Granlund is joined by some of the most influential individuals in the social media sphere, and will be investigating the influencer marketing industry and line of business. Anton + guests collect the best insights and highlight the phenomenon and people behind the successful work.
Entrepreneur Anton is previously behind G-Star RAW’s success in Sweden and currently runs retail agency Slash.ten that works with clients such as GANT, Björn Borg and Casall.
Anton Granlund, inventor and podcast host:
“The idea behind the podcast was born out of a curiosity to understand this relatively new phneonoemon better. Within the retail and fashion industry, collaborations with well-known social media personalities are becoming more and more common. Also within the companies I actively work with, marketing budgets have relocated from traditional media into this relatively new industry and profession. I therefore want to create a platform where we emphasize the business, performances and achivements behind the success.”
Linn Muhr, Head of Broadcast, CUBE:
“Influencerpodden” is the perfect format for us to produce, and we are very proud over the results so far. With the help of Anton, we bring attention to the influencers and creators whilst giving the listeners a better understanding of the profession as well as the industry we are active within.”
The first season of ”Influencerpodden”s contains 8 episodes and features guests such as Anitha Schulman, Andreas Wijk, Lisa Olsson, Emilia De Poret, Viktor Frisk, Michaela Forni, Ellen Bergström and Ida Warg. The episodes are released every Tuesday starting November 21st.
Anton Granlund, Inventor, Producer & Podcast host
Linn Muhr, Executive Producer, CUBE
Alexander Maxe, Project Manager, CUBE
Timmie Strandberg, Editor, Podbyrån
Per Kjellander, Graphics, 19Plus
For more information, please contact:
Anton Granlund, CEO, Slash.ten/Global Retail, +46707191893
Together with SJ, we got the honorable assignment to create a second round of last years’ video format. With SJ’s new customer promise and motto “whoever you are, wherever you are going”, we developed the humor concept “Semester På Spåret” (“Holiday On The Track”) together with the celebrated humor duo Klas Eriksson and Alfred Svensson. Characters Anne-Helene (played by Svensson) and Göran (played by Eriksson) embarque on train journeys through Sweden, and find themselves in some quite tricky situations, alongside encounters with interesting, well-known passengers.
Klas and Alfred are behind the script, and the duo are formerly known as characters “Leif & Billy” from Swedish TV channel “SVT”, as well as their own YouTube format “Nordic Hillbillies”. Among the passengers, viewers will see humor duo “Språk för Alla”, makeup sensation Thomas Sekelius and CUBE influencers Angelica Blick and Awa Santesson-Sey.https://www.youtube.com/watch?v=rSMCq5emBWI
Maria Höglund, Head of Communications, SJ:
– We have had huge success pushing out our new promise to our customers, but this time we wanted to try a new angle and target younger audiences. It’s very exciting to find new ways to reach audiences and build the image of SJ.”
Olof Lindblom, CEO, CUBE:
– The idea is built on creating humoristic and engaging content together with some of the best content creators on YouTube and Instagram in a way that is recognizable to the audience. Our creators have taken on the ”whoever you are” in SJ’s customer motto ”whoever you are, wherever you are going”, to show that everyone is welcome onboard SJ’s trains – regardless of background, sexual orientation or profession.
Lovisa Hagängen, Head of Project Management, CUBE
Emilina Anderberg, Client Manager, CUBE
Olof Lindblom, CEO, CUBE
Christoffer Bergmann, COO, CUBE
Johannes Maxweller, CEO & Producer, Jabangi
Per Askergren, COO & DoP, Jabangi
Klas Eriksson och Alfred Svensson, hosts & manuscript
Henrik Pihl, Digital Strategist & Teamleader, Bizkit/Havas
New Recruit: Key talent from Discovery Networks; Linn Muhr!
Linn has many years’ experience from the TV industry, and a remarkable reference list with assignments in project management, content, business and product development as well as Executive Producer. Her most recent project was as Launch Manager for the launch of Discovery Networks’ streaming service “Dplay”, along with being the product owner locally. She has previously produced content and live broadcast for shows such as “Melodifestivalen” & “Allsång på Skansen” for SVT Play.
“I’m really looking forward to becoming part of the CUBE Family. My background is in television, but I have always wanted to scrap what is called a programme department and instead create a full-feathered content department. Video content is so much more than 22 or 44 minutes at 8pm on Swedish Channel 5. Video content is today progressively consumed on different platforms, and CUBE is there with the ambition to help their advertisers create content that engages the viewers regardless if it’s on YouTube, Instagram Stories, Snapchat or a streaming service. CUBE has understood that the whole idea is to build relationships, and the strongest we have is our influencers’ relationship with their followers. We create opportunities for brands to be seen and become a natural part of our influencers’ universe, and they can thereby create their own relationship with their target audiences”, says Linn.
Olof Lindblom, CUBE CEO/Founder:
“We are thrilled to have another senior-level professional with key competence in broadcast and video content join our team. Linn will be responsible for taking our investment in YouTube forward, as well as be an internal and external asset when it comes to content production for everything from broadcast to podcast. Her wide-ranging background, combining a technical competence with a solid understanding for both content and the business aspect, makes her a perfect addition to our team.”
We Are Cube is a forward-thinking, rapidly growing and constantly evolving company looking to welcome a motivated, creative and ambitious individual to our strong team. We are currently on the search for a multi-talented business and results-driven person to broker among the world’s leading brands and the most influential people of our culture to create ground-breaking branded entertainment that drive business for our clients.
As Client Manager, you will represent our entire roster of social media creators/influencers. You will manage a set of clients and key media agencies and be responsible for extracting media budgets to sell the business solutions that we provide, thus building and maintaining long-lasting relationships among your client portfolio.
First of all, you are an easy-going human being who brings energy to your friends and co-workers. You are likely to be known among people in the media industry, having a minimum of two years experience from creative sales, influencer marketing and/or branded content.
You’re the happiest when you get to dig into your client’s true business challenges, and utilize the team around you to come up with tailored solutions out of a complex set of opportunities. You have a proven track record of converting clients into partners and you enjoy the role as a trusted advisor within your network. You are confident in front of an audience and will ideally be able to create enthusiasm around you and your business in each and every situation you find yourself in.
If this sounds like you, then we are very keen to get in touch and get a further introduction. Please submit your application by latest 8/10 to: [email protected].
AOL’s Country Manager Calle Dyrssen joins CUBE as Business Director and partner
Calle Dyrssen has worked with branded content since 2008, when he was part of launching some of the country’s first sponsored web tv series formats of its kind. A little over 6 years ago, Calle joined “goviral”, which was then bought by American media giant “AOL” and by the new founders eventually renamed to “Be On”. After 3 years as Country Manager, Calle has now decided to leave and invest in WeAreCube AB, where he starts his new role as Business Director and reunites with former “Be On” manager Olof Lindblom.
Olof Lindblom, CUBE CEO/Founder:
“We are overjoyed to have Calle join our team this Fall. After he took over my role back in 2014, he has positioned “Be On” as one of Scandinavia’s most awarded and applauded media companies. Calle has played a massive part in putting their name on over 20 “Golden Lion” awards in Cannes, two of which were for Grand Prix, and for assignments for notable clients such as Volvo, IKEA and Coop. He brings a lot to the table, not only great experience having worked long in the industry, but also by coming in with exciting new ideas that are directly applicable to CUBE’s organization and progressions. We have a really good track-record together and that is why Calle will become a key addition to our future visions.
“I’m very grateful for my time with AOL/ Be On. I’ve had a chance to work with some of the best people in the world on some of the most awarded campaigns in history with Be On. Influencer Marketing is what viral video was 6 years ago. We once again have a situation where clients see huge potential and opportunities but need help in finding the right conceptual tools to achieve what they want. This is a value chain that starts with content and ends with culture. I want to continue working with video content but not limit myself to it, and instead have access to all tools and platforms that shape our culture in order to advise our clients on how to win this race for attention. CUBE is an incredible company where I see huge potential to set us on a similar path to the one Be On took. I believe CUBE understands the culture they operate in very well, and we share the vision of branded entertainment playing an ever bigger role on the cultural scene. Hopefully it’s together with an influencer that we are going to Cannes to collect awards in a near future.”
We are happy to announce our latest sign: entrepreneur, designer, podcaster & television mogul Anitha Schulman!
Olof Lindblom, CEO:
“We are very excited to start working with Anitha. She has really loyal followers and an incredibly strong engagement on her social channels. With her profound understanding for the media industry, and background in television, Anitha makes a great addition to our offer.”
Anitha has podcast “Lillelördag” together with journalist Ann Söderlund since 2015, and has over the last decade built a strong brand and worked actively on multiple social channels. Apart from podcasting, she has worked on her personal blog, taken on design projects and starred in Swedish web TV platform ViaFree’s humor series “Mammor” (“Moms”).
“I’m very excited to sign with CUBE after several great years at “Familjeliv”. CUBE offers an interesting all-in-one solution, and has always been ahead of the game in the industry. For the phase I’m in right now, this is a natural step and I’m excited for what is to come this Summer and Fall.”
CUBE CEO & Co-Founder lands a spot on KING Magazine’s ”Most Powerful in Swedish Men’s Fashion” list.
Our very own Olof Lindblom landed an impressive 12th place among big names such as Byredo founder/fragrance king Ben Gorham, real estaste sensation Fredrik Eklund, Kent frontman Jocke Berg and footballer Zlatan Ibrahimovic.
TRESemmé releases a second season of last year’s YouTube series together with some of Sweden’s top social media influencers.
Riding the worldwide blowout trend hype, and inspired by the Vogue interview concept “73 Questions”, TRESemmé has created “Blowout Chair”; an engaging haircare activation targeting young women with a passion for hair and beauty. The concept is developed by CUBE together with media agency Mindshare.
Blowout is the latest, lavish trend from The U.S, and self-conscious girls and women treat themselves to a salon visit to get their hair washed and perfectly blow-dried. As several blowout salons has recently opened in Stockholm, TRESemmé picks up on the trend in their latest campaign.
Entrepreneur, PR & events queen and social media star Roshi Hoss brings some of Sweden’s hottest influencers to celebrity hairstylist Marre Hitti and his salon “Salong Bangs” for a quick blowout along with a Q&A.
Apart from picking Roshi Hoss as the host, the season 2 guests include Molly Sandén, Angelica Blick and Fanny Lyckman.
Olof Lindblom, CEO, CUBE:
– Our goal was to create a relevant context for TRESemmé as a brand to reach their target audience in an appealing and inspiring way. With “Blowout Chair”, we have developed a platform where the buzz and interest around our influencers are connected with the products, all in a natural environment. This is a great example of how we at CUBE believe brands and companies should work with influencers and branded content, and we are therefore overjoyed to receive the news TRESemmé and Mindshare wanted to go ahead with a second season.