The Blowout Chair by TRESemmé S2

TRESemmé releases a second season of last year’s YouTube series together with some of Sweden’s top social media influencers.

Riding the worldwide blowout trend hype, and inspired by the Vogue interview concept “73 Questions”, TRESemmé has created “Blowout Chair”; an engaging haircare activation targeting young women with a passion for hair and beauty. The concept is developed by CUBE together with media agency Mindshare.

Blowout is the latest, lavish trend from The U.S, and self-conscious girls and women treat themselves to a salon visit to get their hair washed and perfectly blow-dried. As several blowout salons has recently opened in Stockholm, TRESemmé picks up on the trend in their latest campaign.

Entrepreneur, PR & events queen and social media star Roshi Hoss brings some of Sweden’s hottest influencers to celebrity hairstylist Marre Hitti and his salon “Salong Bangs” for a quick blowout along with a Q&A.

Apart from picking Roshi Hoss as the host, the season 2 guests include Molly Sandén, Angelica Blick and Fanny Lyckman.

 

Olof Lindblom, CEO, CUBE:

– Our goal was to create a relevant context for TRESemmé as a brand to reach their target audience in an appealing and inspiring way. With “Blowout Chair”, we have developed a platform where the buzz and interest around our influencers are connected with the products, all in a natural environment. This is a great example of how we at CUBE believe brands and companies should work with influencers and branded content, and we are therefore overjoyed to receive the news TRESemmé and Mindshare wanted to go ahead with a second season.

16:16 | 05/11/2017
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