SJ: SEMESTER PÅ SPÅRET

SJ: SEMESTER PÅ SPÅRET

Together with SJ, we got the honorable assignment to create a second round of last years’ video format. With SJ’s new customer promise and motto “whoever you are, wherever you are going”, we developed the humor concept “Semester På Spåret” (“Holiday On The Track”) together with the celebrated humor duo Klas Eriksson and Alfred Svensson. Characters Anne-Helene (played by Svensson) and Göran (played by Eriksson) embarque on train journeys through Sweden, and find themselves in some quite tricky situations, alongside encounters with interesting, well-known passengers.

Klas and Alfred are behind the script, and the duo are formerly known as characters “Leif & Billy” from Swedish TV channel “SVT”, as well as their own YouTube format “Nordic Hillbillies”. Among the passengers, viewers will see humor duo “Språk för Alla”, makeup sensation Thomas Sekelius and CUBE influencers Angelica Blick and Awa Santesson-Sey.https://www.youtube.com/watch?v=rSMCq5emBWI

 

Maria Höglund, Head of Communications, SJ:

– We have had huge success pushing out our new promise to our customers, but this time we wanted to try a new angle and target younger audiences. It’s very exciting to find new ways to reach audiences and build the image of SJ.”

 

Olof Lindblom, CEO, CUBE:

– The idea is built on creating humoristic and engaging content together with some of the best content creators on YouTube and Instagram in a way that is recognizable to the audience. Our creators have taken on the ”whoever you are” in SJ’s customer motto ”whoever you are, wherever you are going”, to show that everyone is welcome onboard SJ’s trains – regardless of background, sexual orientation or profession.

 

Work group:

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17:44 | 10/31/2017
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