As CUBE is progressively developing our broadcast organization and offer, we are now pleased to announce that we are launching our first original content endeavour; “Influencerpodden”.
Inventor, producer and podcast host Anton Granlund is joined by some of the most influential individuals in the social media sphere, and will be investigating the influencer marketing industry and line of business. Anton + guests collect the best insights and highlight the phenomenon and people behind the successful work.
Entrepreneur Anton is previously behind G-Star RAW’s success in Sweden and currently runs retail agency Slash.ten that works with clients such as GANT, Björn Borg and Casall.
Anton Granlund, inventor and podcast host:
“The idea behind the podcast was born out of a curiosity to understand this relatively new phneonoemon better. Within the retail and fashion industry, collaborations with well-known social media personalities are becoming more and more common. Also within the companies I actively work with, marketing budgets have relocated from traditional media into this relatively new industry and profession. I therefore want to create a platform where we emphasize the business, performances and achivements behind the success.”
Linn Muhr, Head of Broadcast, CUBE:
“Influencerpodden” is the perfect format for us to produce, and we are very proud over the results so far. With the help of Anton, we bring attention to the influencers and creators whilst giving the listeners a better understanding of the profession as well as the industry we are active within.”
The first season of ”Influencerpodden”s contains 8 episodes and features guests such as Anitha Schulman, Andreas Wijk, Lisa Olsson, Emilia De Poret, Viktor Frisk, Michaela Forni, Ellen Bergström and Ida Warg. The episodes are released every Tuesday starting November 21st.
- Anton Granlund, Inventor, Producer & Podcast host
- Linn Muhr, Executive Producer, CUBE
- Alexander Maxe, Project Manager, CUBE
- Timmie Strandberg, Editor, Podbyrån
- Per Kjellander, Graphics, 19Plus
For more information, please contact:
Anton Granlund, CEO, Slash.ten/Global Retail, +46707191893
Linn Muhr, Head of Broadcast, CUBE, +46701865110