Targeting a younger audience, classically French skincare and fragrance brand L’Occitane reached out to CUBE to shine light on their new skincare line ‘Aqua Réotier’. We were challenged with the task of pairing the fresh-and-hydrated-focused product with the right digital creators.

Lisa Olsson’s content (once again) blazed a trail for forward-thinking ways of shooting beauty products, and floating around murky, funky-smelling water in a Stockholm city lake turned out to be all worth it.

15:38 | 10/25/2018