New recruit: Calle Dyrssen

AOL’s Country Manager Calle Dyrssen joins CUBE as Business Director and partner

Calle Dyrssen has worked with branded content since 2008, when he was part of launching some of the country’s first sponsored web tv series formats of its kind. A little over 6 years ago, Calle joined “goviral”, which was then bought by American media giant “AOL” and by the new founders eventually renamed to “Be On”. After 3 years as Country Manager, Calle has now decided to leave and invest in WeAreCube AB, where he starts his new role as Business Director and reunites with former “Be On” manager Olof Lindblom.


Olof Lindblom, CUBE CEO/Founder:

“We are overjoyed to have Calle join our team this Fall. After he took over my role back in 2014, he has positioned “Be On” as one of Scandinavia’s most awarded and applauded media companies. Calle has played a massive part in putting their name on over 20 “Golden Lion” awards in Cannes, two of which were for Grand Prix, and for assignments for notable clients such as Volvo, IKEA and Coop. He brings a lot to the table, not only great experience having worked long in the industry, but also by coming in with exciting new ideas that are directly applicable to CUBE’s organization and progressions. We have a really good track-record together and that is why Calle will become a key addition to our future visions.


Calle Dyrssen:

“I’m very grateful for my time with AOL/ Be On. I’ve had a chance to work with some of the best people in the world on some of the most awarded campaigns in history with Be On. Influencer Marketing is what viral video was 6 years ago. We once again have a situation where clients see huge potential and opportunities but need help in finding the right conceptual tools to achieve what they want. This is a value chain that starts with content and ends with culture. I want to continue working with video content but not limit myself to it, and instead have access to all tools and platforms that shape our culture in order to advise our clients on how to win this race for attention. CUBE is an incredible company where I see huge potential to set us on a similar path to the one Be On took. I believe CUBE understands the culture they operate in very well, and we share the vision of branded entertainment playing an ever bigger role on the cultural scene. Hopefully it’s together with an influencer that we are going to Cannes to collect awards in a near future.”

16:59 | 09/04/2017

New sign: Anitha Schulman

We are happy to announce our latest sign: entrepreneur, designer, podcaster & television mogul Anitha Schulman!

Olof Lindblom, CEO:

“We are very excited to start working with Anitha. She has really loyal followers and an incredibly strong engagement on her social channels. With her profound understanding for the media industry, and background in television, Anitha makes a great addition to our offer.”

Anitha has podcast “Lillelördag” together with journalist Ann Söderlund since 2015, and has over the last decade built a strong brand and worked actively on multiple social channels. Apart from podcasting, she has worked on her personal blog, taken on design projects and starred in Swedish web TV platform ViaFree’s humor series “Mammor” (“Moms”).

Anitha Schulman:

“I’m very excited to sign with CUBE after several great years at “Familjeliv”. CUBE offers an interesting all-in-one solution, and has always been ahead of the game in the industry. For the phase I’m in right now, this is a natural step and I’m excited for what is to come this Summer and Fall.”

8:38 | 07/10/2017




CUBE CEO & Co-Founder lands a spot on KING Magazine’s ”Most Powerful in Swedish Men’s Fashion” list.

Our very own Olof Lindblom landed an impressive 12th place among big names such as Byredo founder/fragrance king Ben Gorham, real estaste sensation Fredrik Eklund, Kent frontman Jocke Berg and footballer Zlatan Ibrahimovic.

See the full list and read more here:


16:31 | 05/17/2017

The Blowout Chair by TRESemmé S2

TRESemmé releases a second season of last year’s YouTube series together with some of Sweden’s top social media influencers.

Riding the worldwide blowout trend hype, and inspired by the Vogue interview concept “73 Questions”, TRESemmé has created “Blowout Chair”; an engaging haircare activation targeting young women with a passion for hair and beauty. The concept is developed by CUBE together with media agency Mindshare.

Blowout is the latest, lavish trend from The U.S, and self-conscious girls and women treat themselves to a salon visit to get their hair washed and perfectly blow-dried. As several blowout salons has recently opened in Stockholm, TRESemmé picks up on the trend in their latest campaign.

Entrepreneur, PR & events queen and social media star Roshi Hoss brings some of Sweden’s hottest influencers to celebrity hairstylist Marre Hitti and his salon “Salong Bangs” for a quick blowout along with a Q&A.

Apart from picking Roshi Hoss as the host, the season 2 guests include Molly Sandén, Angelica Blick and Fanny Lyckman.


Olof Lindblom, CEO, CUBE:

– Our goal was to create a relevant context for TRESemmé as a brand to reach their target audience in an appealing and inspiring way. With “Blowout Chair”, we have developed a platform where the buzz and interest around our influencers are connected with the products, all in a natural environment. This is a great example of how we at CUBE believe brands and companies should work with influencers and branded content, and we are therefore overjoyed to receive the news TRESemmé and Mindshare wanted to go ahead with a second season.

16:16 | 05/11/2017