TRESemmé | The Blowout Chair


CUBE has created 2 seasons of the format “Blowout Chair”, inspired by the well-renowned Vogue interview concept “73 Questions”. Our ambition was to position the brand and TRESemmé products in a glossy salon setting and environment, together with influential individuals in the social media sphere.

After the premiere season 1 receiving such huge success, CUBE got the trust to make a season 2.

The two seasons has resulted in 9 episodes and more than 5 million+ views.



Client: TRESemmé/Unilever
Client Lead: Olof Lindblom
Client Manager: Caroline Nyström
Project Manager: Lovisa Hagängen
Production: On Fleek / SodaLime
Media Agency: Mindshare