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New recruit: Calle Dyrssen

AOL’s Country Manager Calle Dyrssen joins CUBE as Business Director and partner

Calle Dyrssen has worked with branded content since 2008, when he was part of launching some of the country’s first sponsored web tv series formats of its kind. A little over 6 years ago, Calle joined “goviral”, which was then bought by American media giant “AOL” and by the new founders eventually renamed to “Be On”. After 3 years as Country Manager, Calle has now decided to leave and invest in WeAreCube AB, where he starts his new role as Business Director and reunites with former “Be On” manager Olof Lindblom.


Olof Lindblom, CUBE CEO/Founder:

“We are overjoyed to have Calle join our team this Fall. After he took over my role back in 2014, he has positioned “Be On” as one of Scandinavia’s most awarded and applauded media companies. Calle has played a massive part in putting their name on over 20 “Golden Lion” awards in Cannes, two of which were for Grand Prix, and for assignments for notable clients such as Volvo, IKEA and Coop. He brings a lot to the table, not only great experience having worked long in the industry, but also by coming in with exciting new ideas that are directly applicable to CUBE’s organization and progressions. We have a really good track-record together and that is why Calle will become a key addition to our future visions.


Calle Dyrssen:

“I’m very grateful for my time with AOL/ Be On. I’ve had a chance to work with some of the best people in the world on some of the most awarded campaigns in history with Be On. Influencer Marketing is what viral video was 6 years ago. We once again have a situation where clients see huge potential and opportunities but need help in finding the right conceptual tools to achieve what they want. This is a value chain that starts with content and ends with culture. I want to continue working with video content but not limit myself to it, and instead have access to all tools and platforms that shape our culture in order to advise our clients on how to win this race for attention. CUBE is an incredible company where I see huge potential to set us on a similar path to the one Be On took. I believe CUBE understands the culture they operate in very well, and we share the vision of branded entertainment playing an ever bigger role on the cultural scene. Hopefully it’s together with an influencer that we are going to Cannes to collect awards in a near future.”