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CUBE is broadening its market further and creating a brand new division with focus on eSport; ‘CUBE E-SPORTS ’.

The strategic plan includes recruiting former Orlando John E-Division CEO Peter Strömberg and eSport agent Erik Askered, he too most recently coming from Orlando John. CUBE is also tying the knot with the internationally renowned eSport star Emil “HeatoN” Christensen who is joining the team as Senior Advisor.

Peter Strömberg, CEO, CUBE E-SPORTS:

“CUBE’s engine gives us an even better opportunity to keep producing qualitative content and their multi-platform-setup fits us perfectly. Emil has a unique network and is one of the largest names in the eSport industry. To be able to continue working alongside him in this business investment is incredibly exciting and he will have a key role when it comes to our goal becoming the leading agency for eSport in the Nordics.”

CUBE currently represent some of Scandinavia’s top social media creators in fashion, music and lifestyle, and is now adding eSport as a compliment to the agency’s existing offer.

Olof Lindblom, CEO, CUBE:

“The eSport community is extremely attractive and we will be taking a clear role as an agency, just like we have previously done within fashion, lifestyle and music. Peter, Erik and Emil are all truly dream recruitments when taking this step, and we have high ambitions having three of Sweden’s greatest experts join our team, also with the numerous strong formats they bring in overnight.”

CUBE E-SPORTS has developed the web TV format “ESPORT-TV” which today is the largest sports magazine show on ViaFree, as well as podcasts ‘E-Sportpodden’ and ‘NiPCast’ that are launching end of May 2018. Apart from growing the mentioned formats, CUBE E-SPORTS will be putting focus into representing local and international eSport stars and create unique content tailored for eSport and gaming.