In 2018, the influencer agency, CUBE, experienced 50% growth, with a turnover of around 45 million kronor. In April, it was also announced that the company had bought out their Danish competitors, SMAC Agency and Hippo Talent Management.
In connection with this, they’ve reorganised their own communication platform and reformulated their market offer in order to assume a clear position – “The Human Centric Agency” – where “Human Centric” refers to both the advertising and its value to the audience as well as to the agency activities that are at the company’s core – today, there are 40 experts representing 75 of Scandinavia’s most influential social media creators.
Carl Dyrssen, Partner, says:
‘Our mission is to be a bridge between advertising and culture and work towards creating the best possible content for every given occasion and for every given channel. Human Centric Marketing gives our customers effective and exclusive access to both creativity and reach. This means our direct customer business is growing the quickest but cooperation between all types of agencies is still really crucial – for us and also to take the industry forward!’
The organisation is now expanding with 4 new key people to meet market demand.
Johanna Östling, Influencer Manager, previously worked with traditional PR within categories such as interiors, fashion, and beauty. She comes to us from Presskontakterna and is the most recent recruit to the Performance & Event team at CUBE.
Sofia Malmros, Campaign Manager, worked at Perfect Day Media before joining CUBE. Her background is in the sales and hospitality industries. She’s now working as a Campaign Manager at CUBE, delivering on our campaigns.
Paulina Berntsson, Client Manager, comes to us from Schibstedt and has lots of experience in giving advice to clients based on a wide range of different marketing options, as well as in giving strategic recommendations.
André Vial, Client Manager, comes to us from Nöjesguiden and has a background within brand activation for clients such as Carlsberg, as well as having freelanced for PR agencies previously.