Cookies help us give you the best experience of our site.

Accept

Lindahls chooses CUBE as strategic partner

Lindahls have once more chosen CUBE to be their strategic partner in Influencer Marketing, who throughout the year will be activating seven well-known athletes as brand ambassadors for their popular quark products.

Lindahls have once more chosen CUBE to be their strategic partner in Influencer Marketing, who throughout the year will be activating seven well-known athletes as brand ambassadors for their popular quark products.

These ambassadors include cross-country skier Stina Nilsson, prized swimmer Emma Igelström and the well-known runner/journalist Petra Månström. Also included in the extensive strategy for the year are Anders Szalkai, Joanna Swica, Koststudion and Paula Rosas.

Martina Pettersson, Marketing Director at Lindahls:
“We are proud of our partnership with these athletes, who forever continue to push themselves. That is precisely what Lindahls is all about, becoming the best that we can be. Together with them we want to show how with the help of the right protein anyone can reach new heights.”

Gabriella del Pozo, Senior Client Manager with CUBE:

“We are very happy Lindahls have chosen to lengthen our partnership. In order to better position their brand and inform more people of the benefits to their products, these athletes have been handpicked where brand association, relevance and target audience is key. We are proud to have been able to put together such a strong group.”

On the team working on the strategy are Zenith of Publicis Media as well as INGO Stockholm.