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Guldfynd and Cube Break Digital Ground During Pandemic: Influencer Alice Stenlöf Behind New Collection

In April this year Guldfynd launched a jewellery collection in collaboration with Swedish influencer Alice Stenlöf. It turned out to be a huge success as Guldfynd continues to leverage strategic influencer marketing with Cube this Fall. Today another collection was launched designed by Alice.

Joakim Larsson Marketing Director at Iduna:
“Our most important means of marketing have long been our seasonal catalogues, but we can now also measure an amazing impact through influencer marketing, in spite of current world affairs. We are elated to present yet another collection together with Alice Stenlöf and Cube, both online and in our store around the country.”

The collection is available online and in stores from the end of October with 22 designs all made in 925 sterling silver. The pieces have been named after people who Alice admires.

The collection can be viewed in its entirety here: