Reaching Women In Their 50s Through Influencer Marketing: Gold-series Backed by Mia Skäringer, Ann Wilson and More
Eucerin make products for everyone but their Gold-series is produced specifically for mature skin, tailored towards women aged 50 and above. More will now discover the benefits of this range through a strategy developed by Nordic influencer agency CUBE. Participating in the campaign are pod-colleagues Mia Skäringer and Anna Mannheimer as well as television’s Ann Wilson, lecturer Christina Stielli and recognizable journalist Ann Söderlund.
Eva Linins, Brand Partnership Manager CUBE:
“Women of all ages use social media in Sweden which means influencer marketing should not be used only to reach younger audiences. With the right strategy influencer marketing is a powerful and effective way to reach just about any age-group.”
Cecilia Brandberg, Brand Manager Beiersdorf:
“Influencer marketing has long been an important part of how we communicate and we always choose our influencers with great care. Together with CUBE we have found five amazing women who will be representing our Gold-series this Fall – collaborations we are proud and excited about.”
For information in Swedish about Eucerin and their Gold-series visit:
CUBE stands among Scandinavia’s leading strategic and creative agencies in Influencer Marketing with offices in Stockholm and Copenhagen.