Focused modernists and shopping-driven design lovers; a multilayered approach…
In late 2021, CUBE was approached by Åhléns with the task of building a long-term strategy that would boost recognition, credibility and presence for the much-loved Swedish brand. When working with a company that bridges the fashion, home and beauty markets, it was important that CUBE presented a multi-layered approach, scouting profiles which not only fit Åhléns’ desired ‘ambassador personas’—the focused modernist and the shopping-driven design lover—but also those that would push product and interest-driven content to a range of audiences. Equipped with a number of handpicked influencers for pinpointed campaigns, as well as long-term brand ambassadors Lisa Olsson, Camilla Åstrand and Hilda Sandström, CUBE provided a concrete foundation on which to expand Åhléns’s online presence ready for the future!
– Profile scouting
– Project management
– Content planning & performance
– Paid socials
Our partnership with Åhléns has generated thousands of content assets and reached their target audience across Sweden, Norway and Denmark.