Focused modernists and shopping-driven design lovers; a multilayered approach…
In late 2021, CUBE was approached by Åhléns with the task of building a long-term strategy that would boost recognition, credibility and presence for the much-loved Swedish brand. When working with a company that bridges the fashion, home and beauty markets, it was important that CUBE presented a multi-layered approach, scouting profiles which not only fit Åhléns’ desired ‘ambassador personas’—the focused modernist and the shopping-driven design lover—but also those that would push product and interest-driven content to a range of audiences. Equipped with a number of handpicked influencers for pinpointed campaigns, as well as long-term brand ambassadors Lisa Olsson, Camilla Åstrand and Hilda Sandström, CUBE provided a concrete foundation on which to expand Åhléns’s online presence ready for the future!
– Profile scouting
– Project management
– Content planning & performance
– Liveshopping
– Paid socials
Sofi Anckarman and Kelly Jackson promoted Åhléns’ collaboration with C.W. by Carin Wester with fashion-forward posts
Our partnership with Åhléns has generated thousands of content assets and reached their target audience across Sweden, Norway and Denmark.
Camilla Åstrand brought some luxury into her kitchen with Åhléns’s classic dining sets and homeware (and some delicious treats, of course)
Birger Jarlsgatan 9,
111 45 Stockholm
Kronprinsensgade 6A, 1 sal
1114 København K
Read more about Influencer Marketing Certifiering with Gold Standard here.
