Focused modernists and shopping-driven design lovers; a multilayered approach…

Background and execution

In late 2021, CUBE was approached by Åhléns with the task of building a long-term strategy that would boost recognition, credibility and presence for the much-loved Swedish brand. When working with a company that bridges the fashion, home and beauty markets, it was important that CUBE presented a multi-layered approach, scouting profiles which not only fit Åhléns’ desired ‘ambassador personas’—the focused modernist and the shopping-driven design lover—but also those that would push product and interest-driven content to a range of audiences. Equipped with a number of handpicked influencers for pinpointed campaigns, as well as long-term brand ambassadors Lisa Olsson, Camilla Åstrand and Hilda Sandström, CUBE provided a concrete foundation on which to expand Åhléns’s online presence ready for the future! 

What we did

– Profile scouting                                                                 

– Project management

– Content planning & performance

– Liveshopping 

– Paid socials


Sofi Anckarman and Kelly Jackson promoted Åhléns’ collaboration with C.W. by Carin Wester with fashion-forward posts 

A Nordic strategy

Our partnership with Åhléns has generated thousands of content assets and reached their target audience across Sweden, Norway and Denmark.








Gross reach

Camilla Åstrand brought some luxury into her kitchen with Åhléns’s classic dining sets and homeware (and some delicious treats, of course) 

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