Air France #myfrenchway

The historical airline gave CUBE the mission to create and deliver a people based marketing strategy for their fall campaign.

Background and execution

With the aim to increase brand love and awareness in the Swedish market we created a concept based around the brand’s French heritage, connecting Air France to the positive emotions we feel when we experience French culture. We gave the campaign the tagline #MyFrenchWay and built a strategy combining four elements; a communication platform, three handpicked ambassadors with a strong connection to French culture, production (images and video) and a PR event. One factor that we measured the campaign’s success upon was the PR event. Evaluated both via the attending guests and the amount of earned SoMe value received from them, the event’s success stemmed from the innovative branding and top-quality experience which helped to spread the campaign message across every frame.

What we did

– Concept & communication platform
– Profile scouting
– Event & PR
– Video production

We help some of the biggest brands in the world!

”We serve as the link between some of the most influential people on social media and the world’s biggest brands. We develop creative concepts and strategies for people based marketing to connect brands with their target audience.”