Air France #myfrenchway

With the aim to increase brand love and awareness in the Swedish market we created a concept based around the brand’s French heritage, connecting Air France to the positive emotions we feel when we experience French culture. We gave the campaign the tagline #MyFrenchWay and built a strategy combining four elements; a communication platform, three handpicked ambassadors with a strong connection to French culture, production (images and video) and a PR event. One factor that we measured the campaign’s success upon was the PR event. Evaluated both via the attending guests and the amount of earned SoMe value received from them, the event’s success stemmed from the innovative branding and top-quality experience which helped to spread the campaign message across every frame.