Bik Bok teamed up with supermodel Elsa Hosk and created the collection Elsa x Bik Bok in 2017, and were in need of branding influencers at the event of the launch. To attend but to also get a preview of the collection – as well as to push the brand through their SoMe channels in their own way.
The launch was taking place at Spring Studios in New York during fashion week.
We developed and carried out an tailored concept where we choose four influencers to come down to New York with us. We combined the actual Elsa Hosk launch with Bik Boks own autumn collection that had already hit the stores at the time. Challenging traditional PR events we provided the influencers with pieces from both collections, and they also had monetary incentives where they could apply affiliate links in order to earn commission on their posts.
We had a photographer with us the whole time who filmed and took photos during our stay. A long term engagement and high quality content coming from the creators own channels during a period of four months. We also saw an increase of 93% on our traffic to site compared to previous month.