Danish fashion brand Envii wanted to reach a new audience and establish themselves in the eyes of the consumer as a brand with both personality and edge. Envii got in touch with style icon Freja Wewer for a fashion collaboration.
Freja Wewer was the perfect match for Envii. She is a Copenhagen cool-girl and stands out in the fashion industry with a unisex way of styling herself.
The Freja Wewer x Envii collection included 25 different styles, with Freja given complete creative freedom in the design process, and became a credible and unique design collaboration, involving Freja and her team all the way through the design, styling and art direction of the campaign video.
The collection is inspired by men’s fashion and the legendary TV show ‘The Sopranos’. All styles are gender-neutral, and can be worn by both men and woman. The collection went online and in all Envii stores from 20 February 2019, launching with a huge influencer-event at the hippest location in Copenhagen, followed by an in-store event for Freja and her followers.