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Gillette Venus

Create a Nordic social media phenomenon that is “Inspired By Nature” – as Venus’ brand promise states – and place the Venus razor in a natural, modern context.

Seven of the most influential female social media creators in the Nordics were handpicked to represent the brand on a surf trip to Biarritz, which was powered by Venus. The trip offered a variety of experiences that were “inspired by nature”, and beyond the daily surf included horseback riding, exploring nature and general well-being activities.

This trip with Nordic lifestyle icons yielded large amounts of branded content and served as the bulk of an integrated social media campaign for Venus, which left over a million unique followers on Instagram with a deeper understanding of what “Inspired By Nature” really means.

People in the


Client Manager: Caroline Nyström

Project Management: Lovisa Hagängen

Media Agency: Carat



Matilda Djerf x Venus Surf Trip

Maria Kragmann x Venus Surf Trip