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Jysk rejsebureau

CHALLENGE
Danish Travel Agency Jysk Rejsebureau wanted to showcase three of their most popular destinations in the most natural and beautiful way. Jysk needed to increase awareness around their brand as specialists in “high-end” backpacking, and to generate traffic to their website. We all have a favourite travel moment, but how could Jysk Rejsebureau capture it and inspire future consumers to check out their backpacker offers?

SOLUTION
Jysk Rejsebureau teamed up with YouTuber, visual-storyteller and travel-aficionado Johan S. Jensen, who set out on a three-week trip to the USA, Australia, and Fiji. Johan documented the journey on his Instagram site with daily stories (including swipe-up-links to Jysk’s website). He visited beautiful beaches on Fiji, went surfing in Sydney and flew a drone throughout the breath-taking landscape of the Grand Canyon to capture the feeling of these amazing destinations.

Besides his Instagram stories, Johan delivered 3 beautiful videos for Jysk to use on their own channels and website. Check them out and tell us that you don’t feel like backpacking somewhere – we dare you. Johan is returning for another world trip this year.

People in the

workgroup

Client Manager: Camilla Allerup

Project Manager: Sara Jacobsen

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