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Targeting a younger audience, classically French skincare and fragrance brand L’Occitane reached out to CUBE to shine light on their new skincare line ‘Aqua Réotier’. We were challenged with the task of pairing suitable creators of various content style and imagery with the fresh-and-hydrated-focused product and chose to team up with Lisa Olsson, Matilda Djerf and Sendi Skopljak.

Floating around in murky water, showcasing the products in a sleek Barcelona beach-side hotel setting or casually laying on a beautiful wooden deck in Southern Sweden, Lisa, Matilda and Sendi all produced unique, personal and forward-thinking content which also was clearly shown in the audience response. Among this campaign’s most enthusiastic comments, one follower stated “The best collaboration I have EVER seen on Instagram”.

People in the


Client Manager: Gabriella Del Pozo

Project Manager: Lovisa Bratt