Finding the right influencer to launch these products with attitude across a large audience while also creating a natural setting for the products to be exposed.. The right personality needs to be trendy, playful and desirable in alignment with the Got2B brand.
Got2b teamed up with CUBE to send fashion icon Angelica Blick on a trip to New York. The trip was built around Angelica and experiences that genuinely inspired her. The surroundings of New York created a perfect backdrop for content to be created throughout various CUBE-coordinated activities.
This perfect match connects two global brands in a NYC-flavoured collaboration, resulting in taking 1.2 million people along on the branded experience.