WHY THE DECLINE OF SOCIAL MEDIA IS GOOD FOR BRANDS: More than a decade ago, the rise of social media offered a unique opportunity: a promise to connect us with friends and family but today algorithm triumph over social graphs.
MARKETING ON TIKTOK: Some competitors might be ahead of the game, while others are still in the thinking stages. These are the three pillars you need to be successful with marketing on TikTok.
TIKTOK MASTERCLASS: Let us introduce you to TikTok and take your TikTok marketing to the next level. Our masterclass will introduce you to the world’s most popular social video app, how it works and how it differs from other social platforms.
HINGE IS NOW TAKING ON NEW MARKETS: As the American dating app Hinge continues to expand in Europe, Hinge is now ready for their big push into the Nordics with the help of CUBE.
THE KEY TO INFLUENCER MARKETING is to sell without selling. Use the 4-1-1 rule to differentiate your brand from your competitors and increase your brand preference and likability.
3 INSIGHTS FROM OUR EXPERT: Our Head of Planning, Linn Muhr shares insights on how to use platforms and creators in the best way to make high quality influencer marketing in an era that is affected social media clutter and ad fatigue.
CUBE WINS THE ROLE as the strategic and creative partner for KEVIN.MURPHY Global. The partnership will begin in the first quarter of 2023 and will initially focus on the American and Australian markets.
MAGASIN DU NORD LAUNCHES IN SWEDEN with CUBE as its influencer marketing agency. The Danish department store, has over 150 years of history in fashion, interior design and beauty and will now be available to the Swedish market through magasin.se.
INFLUENCER MARKETING AND THE CANCEL CULTURE DILEMMA: For decades, brands have worked with influential people to represent and reflect their brand culture when using their products. The good judgement and liability in such a person is the essence of influencer marketing.
CASE WITH ÅHLÉNS: In late 2021, CUBE was approached by Åhléns with the task of building a long-term strategy that would boost recognition, credibility and presence for the much-loved Swedish brand.