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The idea of connecting brands with influential individuals is nothing new, but the structure behind this people-based approach is. To be successful in this field you need to understand many different layers, how people and content can align with your overall marketing strategy and look beyond the classic perception of what some people refer to as influencer marketing.
It’s about finding the right people who can endorse your brand in a genuine way. It’s about making sure that the content that comes out fits the context. It’s about making sure you have the association and content rights so you can use the content for your specific purpose and ensure the content reaches the audience it deserves. It’s about combining data and smart technology with the latest possibilities within the world of social media. We advise some of the biggest brands in the world with these insights, on a global scale.
We call it people-based marketing!
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Read more about Influencer Marketing Certifiering with Gold Standard here.
