In 2021, Syncro Group (publ) acquired CUBE, a leading influencer marketing agency, and the SaaS company, Collabs. Having worked in the same group over the last eight months, both brands re-launch today with a clear objective: to jointly provide the market’s strongest offer in influencer marketing.
“As far as we know, we are unique in being able to offer companies with any kind of influencer strategy a comprehensive solution, regardless of whether they want to outsource the entire task or build an influencer marketing team in-house. CUBE is a global full-service agency that, via Collab’s unique technology, can help companies scale their strategies to all corners of the world. We work across all markets and social channels and can now combine nine years of experience in the field with a market-leading technology. The future feels hugely exciting, and we will continue to push the industry forward…”, says Olof Lindblom, Founder & CEO of CUBE.
What makes this possible is Collabs’ upcoming release of its new platform, described as “Google for influencer marketing”. Unlike other discovery tools that filter based on followers and demographics, Collabs has built a genuine search engine that analyzes creators’ entire streams. This means that the AI running the platform draws conclusions and categorizes the respective influences based on image, hashtag, choice of words, follower behavior and context.
“This means that for the first time our customers can now scout and identify influencers that fit both brand and product, regardless of industry, niche or market. If the user searches for “second hand fashion”, the profiles that are genuinely interested in retro garments, vintage, and fashion as a whole are presented. Because the engine can identify and recommend creators in any industry or interest niche, now for the first time it will be easy for anyone, anywhere, to conduct influencer marketing, regardless of previous experience…”, says Fredrik Grufvisare, CEO of Collabs.
Collab’s new platform is not only a way to scout new profiles, but also includes a full-scale project management tool and an extensive data library that automatically analyzes hundreds of KPIs for each campaign.
“For us, it was important to launch a platform that made it just as easy to implement and follow-up on campaigns, as it has now become to identify the right profiles. In a few minutes, you can use the tool to build stylish and effective briefs and, without having to leave the platform, then easily contact, communicate, and negotiate with the influencers found via the discovery function. Once the project is up and running, the platform tracks your campaign in real time and evaluates the outcome based on more than a hundred different KPIs. In our opinion, we have built a complete tool for in-house teams and if they want help, we have a market-leading agency in CUBE under the same roof…”, says Fredrik Grufvisare, CEO of Collabs.
CUBE is a full-service influencer marketing agency with offices in Stockholm and Copenhagen. CUBE was launched in 2013 and was one of the first influencer marketing companies in the Nordics. Works with clients such as Mini, The Body Shop, LEGO®, Storytel, Disney and Åhlens.
Contact:
Olof Lindblom, founder/CEO CUBE
0761742825 / olof.lindblom@wearecube.se
Collabs is a SaaS company with a primary focus on developing software services for the influencer marketing market. The company was founded in 2018 and is currently active in Sweden, Norway, Finland, Denmark and the Netherlands.
Fredrik Grufvisare, CEO Collabs
0793495915 / fredrik@collabs.se
