Celebrating Disney+ Day across the Nordics.
Since the launch of Disney+ in the Nordics, Disney has introduced an annual Disney+ Day and one full week to celebrate the occasion. Together, we rolled out a massive campaign across Denmark, Sweden, Norway and Finland to highlight their impressive content library, with the main focus of the campaign to broaden the perception of Disney+ as a service suited towards adults as well as children. The campaign was executed by 19 profiles who made several content drops each during this week of celebration. Creative outtakes on Instagram that combined images, videos, Reels and Stories were supported by interactive elements such as polls and questionnaires to increase engagement among the target audience. Besides pushing the perception of Disney+ as a service not just tailored for children, the campaign also highlighted a limited offer that was only available during this festive week to drive new subscribers.
– Profile scouting
– Content strategy
– Project management
Swedish profile Johanna Ljungqvist created the perfect movie night
Norwegian profile Liva Ingebrigtsen transformed into famous characters seen on Disney+
“The brief was very
clear and helped me understand what the client expected”
Finish profile Jenny Pitkänen
19 profiles across the Nordics helped us celebrate Disney+ Day and broaden the perception of Disney+ as a service suited towards adults as well as children
Finish profile Aino Rossi:
“There is nothing better than your own pampering moment, for me it always includes being alone, watching a favourite movie that brings you a good mood and good food”
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