A credit card to help us take everyday climate action.
Since 2018 Doconomy has been developing applied impact solutions that help engage and educate consumers about their impact on the planet. With the DO credit card, consumers can connect the purchase price of a product with the effect on the planet measured in kg CO₂ to enable climate action. For this campaign, CUBE raised brand awareness about the DO-credit card through three ambassadors. These profiles shared their personal stories and reasons for taking climate responsibility, inspiring their followers to start living their lives in a climate- smart way. The ambassadors and their content was used on Docomomy website for brand awareness, and led generation via targeted ads on Facebook, Instagram and Google.
– Profile scouting
– Video production
– Paid social advertising
– Project management