MAKE SMARTER MEDIA INVESTMENTS WITH INFLUENCER MARKETING:
Obtaining the highest possible ROI short-term goes hand in hand with strengthening brand positioning in the long-term. Here are 5 tips how to, successfully, add influencer marketing into your media mix.
FOCUS ON ENGAGEMENT FOR SUCCESS:
Engagement plays a pivotal role in creating meaningful connections between influencers, brands, and consumers. In this article, we will explore engagement from four perspectives.
WHY THE DECLINE OF SOCIAL MEDIA IS GOOD FOR BRANDS: More than a decade ago, the rise of social media offered a unique opportunity: a promise to connect us with friends and family but today algorithm triumph over social graphs.
MARKETING ON TIKTOK: Some competitors might be ahead of the game, while others are still in the thinking stages. These are the three pillars you need to be successful with marketing on TikTok.
TIKTOK MASTERCLASS: Let us introduce you to TikTok and take your TikTok marketing to the next level. Our masterclass will introduce you to the world’s most popular social video app, how it works and how it differs from other social platforms.
THE KEY TO INFLUENCER MARKETING is to sell without selling. Use the 4-1-1 rule to differentiate your brand from your competitors and increase your brand preference and likability.
3 INSIGHTS FROM OUR EXPERT: Our Head of Planning, Linn Muhr shares insights on how to use platforms and creators in the best way to make high quality influencer marketing in an era that is affected social media clutter and ad fatigue.
INFLUENCER MARKETING AND THE CANCEL CULTURE DILEMMA: For decades, brands have worked with influential people to represent and reflect their brand culture when using their products. The good judgement and liability in such a person is the essence of influencer marketing.
CUBE LIVE – EPISODE 4: In this last episode of CUBE Live we share influencer marketing insights that we take with us from 2021 and our predictions for 2022.
CUBE LIVE – EPISODE 3: In this episode of Cube Live we explain how brands can get the most out of their Influencer marketing activations by optimizing their content strategy.
CUBE LIVE – EPISODE 2: In this episode of CUBE Live we talk about how to match a brand with the right kind of profile. We also share some examples based on different brands and campaign objectives.
CUBE LIVE – EPISODE 1: All you need to know about engagement. What is it, how do you increase it and what is important to think about when you use this KPI to measure success.