Netflix - Vinterviken

Personal stories related to the timeless themes of the movie Vinterviken.

Background and excution

Netfilx — one of the world’s leading streaming entertainment services turned to CUBE to spread the word about the premiere of Vinterviken. A modern adaption of Mats Wahl’s acclaimed Swedish novel with the same name that was released in 1993. For this campaign we used our deep insight about profiles to find relevant talents with personal stories to share that were related to the timeless themes from the novel. Stories about love beyond borders, prejudice, class differences, and about being brave enough to follow your dreams.

What we did

– Profile scouting
– Project management

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