The perfect design collaboration… Maybe?
Creating a succesful design collaboration between two cool brands requires both ambition and skill. To us, the match between influencer Emilie Malou and Planet Nusa is another brilliant example of this. CUBE assisted the process between these two creative pioneers by framing the target audience, scouting the right talent, investigating trends and executing the social posting strategy for promoting the collaboration. The collection Emilie Malou x Planet Nusa sold out in only a few hours and was flooded with engagement from both parties’ social audiences. We’re now working on a bigger collection between the two, setting up a new collab targetting another audience and style. We’re doing so in our Nusa tights of course!
– Profile scouting
– Content strategy
– Project management
Planet Nusa is a community where everyone’s welcome! Fashion meets exercise with Emilie Malou.
For months, the talent prepped her community for the launch of this design collaboration. The launch came as splash and surprised even the influencer.