Recording artist, model and social media creator Awa won the first season of Swedish X Factor back in 2012 and is currently signed to Sony Music. She released the single ‘Bad4U’ together with Norwegian band Loveless in 2017 and starred in the third season of TRESemmé’s series Blowout Chair (2018). Other recent projects include her second successful collaboration with H&M and getting fronted on their worldwide homepage, and launching two swimwear collections, ‘NLY Beach by Awa’, together with e-commerce giant Nelly.com – the second launched in May 2018. Awa is currently the face of L´Oréal Casting Creme Gloss hair colour worldwide.
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