22 year-old, Borås-born and based Matilda started her social media career in 2016 when she and her photographer boyfriend/business partner Rasmus travelled to Bali and Australia to work on developing Matilda’s social channels full time. Her Instagram following has since grown significantly, and she is now working actively across multiple channels.
Matilda was nominated for both ‘Instagram of the Year’ and ‘Rising Star of the Year’ at the Guldtuben social media awards in 2018.
She designed her own swimwear collection for Gina Tricot and jewellery collection for NA-KD in 2018 and has recently worked with brands such as H&M, Escada, L’Occitane, Gina Tricot, NA-KD, Sabo Skirt and Nelly. Matilda describes her Instagram as “a warm, personal and creative bubble.”