A 6 year long partnership…
The Body Shop exists to fight for a fairer and more beautiful world, and, for more than six years, CUBE has been assigned to help integrate this mission into the people based-marketing efforts towards the Swedish and Danish markets.
The foundation of the strategy has been to find and handpick the right brand ambassadors to team up with The Body Shop in the rest of the strategy elements, combining SoMe posts, content rights, and photo and video production. This has generated material for distribution on both digital and physical channels, as seen in all The Body Shop stores worldwide.
– Profile scouting
– Video production
– Project management
Linda Hallberg X The Body Shop
Marcel Jehrlander X The Body Shop for the Leading light campaign